Imagine turning an underutilized part of your property—be it a storefront, a wall, or a small patch of land—into a money-making asset. That’s exactly what Blip Billboards is offering. By allowing property owners to host digital billboards, Blip is creating an opportunity for people to generate passive income while providing businesses, both big and small, with flexible, affordable advertising solutions.
Founded in 2016 by Brent Thomson and Greg Hamblin, Blip Billboards set out to revolutionize the advertising industry by democratizing access to digital billboard spaces. Traditionally, billboard advertising has been expensive, and mostly dominated by big brands. But Blip flipped the script, enabling small businesses to advertise for as little as $5 per day. The pay-per-blip model gives advertisers flexibility to buy short ad slots that rotate on digital billboards based on their preferences, targeting their audience at the most effective times.
How Blip Works
Blip Billboards operates through a network of digital billboards located across the United States. Property owners can sign up to host a digital billboard, and Blip handles everything, from the installation to the management of the ad space. As a property owner, you’re essentially leasing space for Blip to operate the billboard, and in return, you earn a percentage of the ad revenue.
There’s no upfront cost to the property owner, and the billboard is maintained entirely by Blip. The more traffic your location gets, the higher the potential earnings. Some property owners report earning several thousand dollars per month simply by hosting a billboard, turning idle space into a passive income stream.
Blip Billboards ensures that property owners face little to no disruption to their regular business, and their online dashboard gives you a clear view of how much you’re earning.
Why Property Owners Love Blip
For property owners, Blip provides an easy way to maximize underutilized assets. Here’s why property owners are jumping on board:
- No Upfront Costs – Blip covers the cost of installing the billboard and managing ad sales.
- Passive Income – Once the billboard is installed, you earn a share of the ad revenue with little to no involvement.
- Minimal Maintenance – Blip takes care of maintenance, meaning property owners don’t have to worry about the operational side of things.
- Flexible Location Options – Whether it’s on a building, near a highway, or on a busy street corner, if the location is prime for exposure, it’s prime for a billboard.
How the Advertising Model Works
For advertisers, Blip offers unparalleled flexibility and affordability. With their pay-per-blip pricing model, advertisers can choose when and where their ads will appear and set daily budgets as low as $5. This low barrier to entry is a game-changer for small businesses looking to test out outdoor advertising without blowing their budget.
Advertisers purchase “blips”—short, rotating ad slots that appear on a billboard for 7.5 to 10 seconds at a time. The pricing for each blip depends on factors such as the time of day, location, and how many other advertisers are vying for spots at the same time.
Because Blip billboards are digital, advertisers can change their ads instantly, allowing them to run time-sensitive promotions, like weekend sales or holiday specials, with ease. This has made Blip an attractive option for local businesses, restaurants, event organizers, and even individuals who want to make a personal statement, such as birthday shoutouts or marriage proposals.
Financial Insights: Blip’s Growth and Revenue Model
Since its launch, Blip Billboards has expanded to over 1,600 locations across the U.S. and has helped thousands of small businesses access affordable billboard advertising. The exact revenue numbers of Blip Billboards are not public, but with the sheer number of digital billboard spaces and the rapid growth of the platform, industry insiders estimate Blip’s annual revenue to be in the tens of millions.
For advertisers, the cost starts at just $5 per day, making it one of the most accessible forms of outdoor advertising. For property owners, the income can vary depending on the traffic volume at the location, with some hosts reportedly making anywhere from $500 to $2,000 or more per month.
Blip’s growth can also be attributed to their mission of leveling the playing field in the billboard advertising industry. By making digital billboard space available to local businesses and entrepreneurs, they’ve tapped into a massive market of small advertisers who were previously priced out of the billboard industry.
The Founders Behind Blip Billboards
Blip Billboards was co-founded by Brent Thomson and Greg Hamblin, two entrepreneurs who saw the potential to disrupt the traditional billboard advertising industry. Brent, with his background in tech startups, and Greg, with his experience in outdoor advertising, combined their expertise to create a platform that benefits both advertisers and property owners alike.
The idea behind Blip came from their understanding that the world of outdoor advertising was ripe for disruption. While traditional billboard ads were expensive and static, digital billboards offered flexibility, but they were still inaccessible to small businesses. Blip’s founders aimed to bring the benefits of digital billboards to the masses, and their model has proven to be a hit.
What’s Next for Blip?
As Blip continues to grow, the company is looking to expand its network of billboards and property owners across the U.S. and beyond. The company is also exploring partnerships with local governments and municipalities to install billboards in strategic locations like transit hubs and public spaces, further broadening their footprint.
Blip’s long-term vision includes making outdoor advertising as accessible and ubiquitous as digital ads on platforms like Google and Facebook. By continuing to focus on affordability and flexibility, Blip is well-positioned to remain a leader in the digital billboard space.
Thinking of Becoming a Digital Billboard Landlord?
If you own property in a high-traffic area or near a prime location, you could become part of Blip’s growing network of billboard hosts and start earning passive income. It’s a win-win: your property gets an additional revenue stream, and businesses get a cost-effective way to advertise.To learn more about how to get started, visit Blip Billboards. You might just have the perfect spot to host the next big ad campaign!
