Meet Philipp, the mastermind behind SEO Kickstarter, a Notion guide that helps startups get their first backlinks and start ranking on Google. Imagine building something in your spare time, launching on Twitter, and waking up the next day with thousands in sales. That’s precisely how Philipp, a product manager from Switzerland, turned a side project into a $5K monthly revenue stream!
Who’s Behind SEO Kickstarter?
Philipp’s story isn’t your usual “built it, launched it, instant millionaire” kind of tale. Philipp has a background in computer science and is a product manager by day in a real estate marketplace company. But a few years ago, he started dabbling in side projects, and out came SEO Kickstarter, his flagship product that’s making waves. Designed to take startups from SEO beginners to a Domain Rank of 20 with just two hours of effort, this guide is perfect for anyone who’s stumped by SEO. It’s no wonder the product took off – there’s a serious gap for accessible SEO tools.
How It All Started: From Zero SEO Knowledge to a Solution
The idea for SEO Kickstarter didn’t just pop out of thin air. Philipp initially struggled to get traffic to a previous startup he’d launched. He knew ads were out (no revenue to fund them), so SEO was the way to go. But… no SEO experience! So, he rolled up his sleeves, started learning, and quickly realized the hard part wasn’t just SEO but specifically backlinks.
What began as a struggle became his secret sauce. Philipp decided to build an easy guide that taught new startups everything he wished he’d known. And boy, it paid off. Soon after, he posted his project on Twitter, asked if anyone would be interested, and boom – people were asking, DMing, practically begging him to launch SEO Kickstarter.
Building SEO Kickstarter: The Journey
Philipp’s Twitter journey became the foundation of SEO Kickstarter. He shared his SEO learning journey publicly and even analyzed hundreds of startups for free – the perfect setup to build trust. With a Notion template packed full of SEO hacks and backlink tips, he launched SEO Kickstarter with 10 spots available, which sold out in three days!
Here’s where it gets interesting. Philipp realized early that his tool alone wasn’t enough. Users still needed guidance on emails, finding backlinks, and avoiding spam. SEO Kickstarter evolved from just a tool into a complete step-by-step guide, and it kept getting better. Philipp started collecting feedback, adding more features, and simplifying SEO even more for beginners.
Launch Day: A Twitter Success Story 🎉
Philipp had been growing his Twitter followers for about 1.5 years, building credibility by posting real insights and engaging with his audience. So, when it came time to launch, he had an audience who was genuinely interested. He posted a launch tweet with a video explaining SEO Kickstarter, and by lunchtime, he had 15 sales. By midnight, he had 87 sales totaling $3,400. Philipp’s audience loved his genuine, straightforward approach and the chance to learn SEO without breaking the bank.
“I was beyond excited, expecting maybe 10 sales and $300. I woke up to thousands! It was the adrenaline rush I needed to keep going.”
How He Attracts and Retains Customers
Philipp didn’t stop at just a Twitter launch. He continually optimizes his landing page, brings in testimonials, and has even set up an affiliate program offering a 40% revenue share. This affiliate program turned out to be a masterstroke, allowing his “marketers” to spread the word while earning a fair cut. His SEO Kickstarter customers themselves became part of his marketing team.
Key Tools That Power SEO Kickstarter
Philipp relies on a few essential tools to make SEO Kickstarter seamless:
- Notion: For creating the guide and sharing it easily with customers.
- Stripe: Handling payments with ease.
- Postmark: Email templates for customer follow-ups.
- TailwindUI: For beautiful website visuals.
Top Recommendations for Founders: Resources & Books
Philipp’s journey was shaped by some amazing resources and communities. Here’s what he recommends for anyone starting out:
- Twitter’s Build in Public Community: Philipp says this community of builders on Twitter has been invaluable for advice on marketing, pricing, and building an audience.
- Podcast – How I Built This: Perfect for inspiring stories and motivation. Philipp listens to this on low days to get fired up for his next project.
- Book – The Lean Startup by Eric Ries: A must-read for anyone launching a product, helping you get comfortable with building fast and learning from customer feedback.
- Affiliate Marketing Insights: If you’re serious about using affiliates, research programs that give real-world insights and success stories.
Philipp’s Best Advice for Aspiring Founders
- Get into action: Even if your first project flops (his did), the learning will be invaluable. Philipp’s first startup idea didn’t make money, but it gave him the idea for SEO Kickstarter.
Help others solve real problems: When you focus on helping people, they’ll naturally trust you and consider your product because it fits their needs.
