Planning a wedding, birthday party, or corporate event often means needing some entertainment to make it special. That’s where GigSalad comes in. GigSalad is an online marketplace that connects event planners with performers, musicians, and other entertainers, making it easy to book talent for any occasion.
How GigSalad Got Started
GigSalad was founded in 2007 by Mark Steiner and Steve Tetrault with a simple mission: make it easier for people to find and hire performers for events. The platform caters to anyone looking to book entertainers, whether it’s a band for a wedding, a comedian for a corporate event, or a magician for a kid’s birthday party.
The process is straightforward: event planners browse performer profiles, check reviews, and book the talent directly through the site. On the flip side, performers can create profiles, list their skills, and showcase their portfolios. With everything handled through one platform, GigSalad streamlines the booking process, ensuring both parties have a seamless experience.
Growth and Revenue
Over the years, GigSalad has grown significantly, becoming one of the go-to platforms for booking entertainment. The site features tens of thousands of performers across multiple categories, including musicians, comedians, magicians, actors, and more.
With its growing popularity, GigSalad has generated impressive financial success, currently making around $6 million in annual revenue. As the demand for event entertainment continues to rise, GigSalad provides a simple and effective way to connect performers and event organizers across the U.S. and Canada.
Want to Start a Similar Business?
If you’re thinking about starting a marketplace like GigSalad, here are some steps to consider:
- Build a Two-Sided Marketplace: You’ll need both performers and customers to make the business model work. Start by signing up performers, ensuring they can showcase their talents with portfolios, reviews, and easy booking options.
- Streamline Payments and Communication: An all-in-one platform where clients can handle booking, messaging, and payments is crucial for success.
- Focus on Local and Niche Markets: While GigSalad serves a broad audience, you could focus on specific regions or entertainment niches, helping you stand out in the competitive marketplace.
- Marketing and Outreach: Invest in both digital marketing and partnerships with event planners to drive awareness and engagement with your platform.
With a platform like GigSalad, you can help people easily find and book performers to make any event a memorable one! Check them out at gigsalad.com for your next event!
