Aaron Beashel, the founder of Attributer.io, launched his marketing attribution tool and quickly scaled it to $50,000 in revenue within just 5 months. Attributer.io helps businesses track where their leads originate—whether from organic search, paid search, or social media—and integrates this valuable data into their CRM systems. This allows companies to see which marketing channels are driving leads, customers, and revenue. Aaron’s background in B2B marketing exposed him to this challenge, and Attributer.io was born as a solution.
The Backstory: How the Idea for Attributer.io Came About
With over 15 years of experience in marketing, Aaron discovered a key problem most companies faced: while tools like Google Analytics could show where website traffic came from, they didn’t reveal which channels actually converted visitors into customers. Without understanding which traffic sources generated revenue, businesses couldn’t optimize their marketing spend effectively.
Determined to solve this problem, Aaron built a simple bit of code that categorized visitor information and tracked the user journey. This information was then sent to the CRM when a lead form was submitted. What started as a custom tool for his consulting clients eventually grew into the fully-fledged product that is Attributer.io today.
From Simple Script to Full Product: Designing and Prototyping
Initially, Attributer.io was a basic tool, lacking a user interface (UI) and website. Aaron manually handled everything from sending out the code to billing customers through Stripe. However, as interest in the product grew, so did the need for automation.
Once Aaron validated that there was product-market fit, he invested in building a proper UI and website to streamline the onboarding process. This allowed users to sign up, access the script, and manage their billing independently—without Aaron’s manual intervention.
Launching Attributer.io: Long-Term SEO Over Quick Launch Tactics
Interestingly, Aaron didn’t focus on a traditional product launch. After posting Attributer.io on Product Hunt and reaching out to a few marketing contacts with limited success, Aaron shifted his attention to SEO (search engine optimization). He realized that Attributer.io integrated with a wide range of tools, such as CRM platforms and form builders, and saw an opportunity to target specific, high-intent keywords like “how to track lead sources in Salesforce” and “capture UTM parameters in Gravity Forms.”
By developing SEO-optimized content around these keywords, Aaron steadily built organic traffic. This strategy, combined with Attributer’s functionality across platforms like WordPress, HubSpot, and WPForms, made the tool easy to integrate into any business’s existing setup, driving a consistent stream of new users.
Retaining Customers: Flexibility and Ongoing Improvements
One of the reasons Attributer.io retains customers is its flexibility. The tool works seamlessly with various CMS and CRM platforms, allowing companies to integrate it into their existing workflows with minimal effort. This compatibility, paired with customer-focused improvements—such as adding a step in the cancellation process to gather feedback—ensured Attributer’s user base remained loyal.
In addition to SEO, Aaron focused on building backlinks and authority by writing guest posts for marketing and analytics blogs. This further boosted Attributer.io’s ranking in search results, adding to its organic growth.
Growth and Future Plans: Reaching $60K ARR
In just five months, Attributer.io hit $60,000 in annual recurring revenue (ARR), and Aaron expects the company to reach $150K ARR by the end of the year. Much of this growth is attributed to his long-term SEO strategy, which continues to drive signups and paying customers.
Looking ahead, Aaron is experimenting with a new marketing approach called Contact Form Marketing. His idea is to reach websites using tools like Gravity Forms by filling out their contact forms and offering to show them where their leads are coming from—potentially driving even more traffic and signups for Attributer.io.
Key Lessons from Attributer.io’s Success
One of the biggest lessons Aaron learned is the importance of consistency. His approach to SEO is akin to “stacking a new brick each day,” with each blog post and piece of content adding to the long-term growth of the business. As Attributer.io continues to grow, the effects of his consistent content marketing efforts will only compound.
Another critical lesson is finding a scalable way to acquire customers. Before fully building out Attributer.io, Aaron focused on validating the idea and developing a marketing strategy to drive customer acquisition. This helped him avoid spending time and resources on a product without clear demand—something he had experienced with a previous startup.
Tools and Resources for Building Attributer.io
Aaron used Bubble, a no-code platform, to build the UI for Attributer.io. This allowed him to move quickly, making changes and improvements without relying on developers. This agility has been a significant advantage in tweaking features and gathering feedback from customers.
One of the most influential books for Aaron has been Vivid Vision, which encourages long-term thinking and creating a clear vision of where you want your business to go. He applies this not just to his business but also to his personal life.
Final Advice for Aspiring Entrepreneurs
Aaron’s advice to new entrepreneurs is simple: start marketing your product before you build it. By focusing on customer acquisition early on, you can validate demand and ensure your product has long-term potential. This approach saved Aaron time and effort, enabling him to build Attributer.io into a $50K revenue business within just five months.
By prioritizing SEO strategies, consistent content creation, and a customer-first approach, Aaron Beashel’s journey with Attributer.io is a testament to the power of marketing and scalability from the start.
