When faith, family, and entrepreneurial spirit combine, amazing things happen! Meet Tara Menzies, the creative force behind the Christian Hypnobirthing App—an innovative relaxation tool tailored for Christian mothers-to-be. Alongside her app, Tara developed the Faith-Filled Childbirth course, giving expecting moms a full-spectrum approach to childbirth that aligns with their beliefs. With over 5,000 downloads each month and an average monthly revenue of $10,000, Tara’s app has become a trusted companion for thousands of women on their journey to motherhood.
Inspiration and Background: From Struggle to Strength 🌈
Tara’s path wasn’t your average founder story. Before launching her app, she wore many hats—singer, actor, director, nanny, and even a kids’ party business owner! But beyond her vibrant career, she longed to start her own family. After enduring three painful miscarriages, Tara and her husband were blessed with their son, Charlie. While her pregnancy brought immense joy, it also carried lingering anxieties. Enter the concept of hypnobirthing—a technique her sister-in-law introduced to help Tara stay calm and positive. At first, she hesitated; as a Christian, she worried hypnobirthing wouldn’t align with her faith. But after looking deeper, she realized that hypnobirthing was all about positive language and visualization—perfect for building strength and peace.
Taking Action: Faith-Driven, Tech-Savvy Determination 💻
Without a tech background or investor funding, Tara faced an uphill battle to create her app. App development estimates came back at around $40,000—not exactly pocket change. But Tara felt a deep calling and was inspired by the Bible verse, Matthew 19:26: “With man this is impossible, but with God all things are possible.” With newfound motivation, she found a software solution—Siberian CMS—to create her app without coding. Piece by piece, she recorded relaxation tracks blending scripture with hypnobirthing techniques, using a microphone from Amazon and her son’s nap time to make it happen.
Building and Launching the App: Persistence Pays Off 🚀
Creating the app was tough, to say the least! Tara learned everything from setting up a VPS server to navigating Xcode and Android Studio. Apple initially rejected the app, saying it needed more visual content, so Tara hustled to add resources like birth videos and breastfeeding information. Finally, in April 2018, the app was live! With each download, Tara knew she was helping a mother find peace during an important, sometimes overwhelming, journey. And when technical issues caused users to leave negative reviews? Tara took time to fix each issue and personally respond—turning one-star ratings into five-star testimonials.
Growth and Marketing: Community and the Power of Influence 📈
At first, the app’s downloads trickled in slowly, but Tara built momentum through Instagram, amassing over 29,000 followers. A huge break came when fitness influencer Amanda Tress shared her experience with the app, causing a spike in downloads. From there, Tara reached out to more influencers, offering free downloads in exchange for honest feedback. When Hannah Bower posted about using the app during labor, sales skyrocketed! The cherry on top was Kathlyn Celeste, who shared her faith-centered birth story in a YouTube video that received close to a million views. Tara’s app was officially on the map.
Expanding the Offering: The Faith-Filled Childbirth Course 🌟
With demand growing, Tara introduced the Faith-Filled Childbirth course to go beyond relaxation. Covering everything from gentle cesareans to the emotional impacts of oxytocin and adrenaline, this course became the “ultimate birth package” for moms looking for a faith-based birth experience.
Looking Ahead: Plans and Advice for Entrepreneurs 🌠
Today, the Christian Hypnobirthing App generates $10,000 in monthly revenue. Tara is working with a developer to enhance the app’s functionality and even considering a new general relaxation app for people beyond the pregnancy phase. Reflecting on her journey, Tara advises other entrepreneurs to embrace challenges and view them as learning opportunities. From technical roadblocks to personal doubts, every hurdle taught her resilience, making her business—and her faith—stronger.
Tara’s Recommended Resources 📚
Birth & Hypnobirthing Books:
- Ina May’s Guide to Childbirth by Ina May Gaskin – Stories and wisdom from a lifetime in midwifery.
- Spiritual Midwifery by Ina May Gaskin – A deep dive into natural birth’s beauty.
- The Hypnobirthing Book by Katherine Graves – Tara’s training inspiration, ideal for hypnobirthing.
Faith-Based Reads:
- Supernatural Childbirth by Jackie Mize – Scripture and encouragement for a faith-centered birth.
Business & Personal Growth Podcasts:
- The Tony Robbins Podcast – Tara’s favorite is Tony’s interview with Spanx founder Sara Blakely, a go-to for motivation and insight.
Final Thoughts: Tara’s Advice for Aspiring Entrepreneurs 💡
Tara’s story from hopeful mom to app founder teaches us a few things:
- Passion with Purpose: When you’re solving a meaningful problem, it keeps you going through challenges.
- Learn as You Go: No coding experience? No problem. Tara learned everything she needed to bring her vision to life.
- Build Organic Connections: Influencers and genuine word-of-mouth are sometimes all you need to scale.
- Embrace Your Path: Each setback, from technical issues to personal struggles, was a chance for Tara to grow.
Tara’s journey is a beautiful testament to the power of faith, persistence, and purpose. By bringing a unique solution to the world, she’s helping women feel empowered and peaceful during one of life’s most powerful experiences.
